This project represents all that we at ODPN stand for and believe in. It is more than a corporate video. It is more than a fundraising tool. It is more than an awareness call. It is all those combined. This is a real story, told from the perspective of an individual who is no different from millions around the world who have had to battle cancer.
Many men around our country live in the very real danger of having to fight prostate cancer at some point in their lifetime. It is a fight that many think they cannot win, and many have indeed lost. Where there is a will, there is a way. And so there is hope.
This video was created for a Vancouver General Hospital fundraising event and Daryl even received a standing ovation from the audience after the video was screened at this event. The support this video created was overwhelming as VGH received $550,000 in donations for this cause. Nothing makes us more proud than when our work can help make a difference in our community.
Beyond the obvious achievement of raising the funds, this video has helped educate the general public about the dangers of prostate cancer and the new and innovative ways they can be treated once diagnosed. The $550,000 raised in donations has gone towards developing a set of better, more advanced medical treatments for this type of cancer.
A picture, they say, is worth a thousand words. A video is, therefore, worth a million. The success of this project is just another example that video can truly change the world.
The two main goals of this project were to create awareness and raise funds for prostate cancer research conducted by the Vancouver Prostate Centre at Vancouver General Hospital (VGH).
One in seven Canadian men over the age of 50 will be diagnosed with prostate cancer, and one in 28 Canadian men will die of it. Most of the men we lose to this disease is a result late diagnosis. Proactive testing can help diagnose the disease on time, greatly improving the chances for successful treatment.
To create this video our team worked closely with the medical research scientists at The Vancouver Prostate Centre to develop a piece that would not only help gain awareness and funds for the centre, but would also tell a very important story. Our Producer and Director Rich Murray and the rest of our team worked tirelessly to create a touching human perspective to Daryl’s story of fighting, and defeating, prostate cancer. Rich worked hard to understand and empathize with the struggles of this disease to ensure this story was told in an authentic way. The family, the closeness and the fear of losing a loved one are accompanied by visuals that demonstrate all the things in Daryl’s life that inspired him to keep on fighting.